Friday, August 31, 2012

Single sell analysis

Noodling around the far reaches of the Internet, I was very excited to come across these little films by Amoeba, the record store in Los Angeles and San Francisco.

They're called "What's in My Bag?"' and in them (each usually lasts about 5 to 10 minutes, perfect for a coffee break), personalities from the entertainment field (and I use the term 'personalities' advisedly) choose a number of CDs, LPs and DVDs from the well-appointed racks of the store and share them with viewers.  This is exactly what a beleaguered record retail industry should be doing to promote its wares. In particular, I've recently enjoyed the ones by Neil Hamburger, Wendy & Lisa, Jim Thirlwell, Grimes, Chromeo and Schol of Seven Bells, all of whom pulled out some surprises (who knew that Wendy was a big fan of Clinic, for example?), as well as confirming what we already guessed about their tastes.  See all 250+ episodes at 

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