Thursday, November 29, 2007

Lidl Britain

Possibly likely to only raise a laugh with UK readers, but never mind...

As seen in my local Lidl, their own-brand version of Smirnoff Ice.

This is so great on so many levels. I really don't know where to start.


BrianT said...

I believe Netto are launching Shostakovich Ice.

irkthepurists said...

I've never visited a Netto, but I imagine they are full of generically-labelled food items, a bit like the supermarket in John Carpenter's They Live.

BTW, I ain't dissing people who are forced, by circumstances, to shop at Lidl and Netto. I've been there, too, believe me.